The Librarian's Nitty-Gritty Guide to Content Marketing by Laura Solomon
Author:Laura Solomon [Solomon, Laura]
Language: eng
Format: epub
Tags: LAN025010 Language Arts & Disciplines / Library & Information Science / Administration & Management
ISBN: 9780838914366
Publisher: American Library Association
Published: 2016-03-31T04:00:00+00:00
Above all, make sure authenticity is a key part of your strategy. Be committed to speaking conversationally and on the same level as your cardholders. People like to be made to feel smart, valued, and appreciated. Don’t talk over your cardholders’ heads. Engage them on their level. Listen to them. And then provide them with the means to improve their lives. They’ll be left with the feeling that their library is more than a home for great books . . . it’s a great resource they must have in order to survive and be successful.
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